10–12% CTR Creatives Driving Increased Sales and Brand Demand

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Overview

Sand Tires Unlimited partnered with Ivie Media to improve the performance of their ad creative and increase overall demand.

While this campaign was not structured around direct conversion tracking, the impact was clear:

• Increased overall sales

• Some of the strongest revenue months reported by the business

• Significant improvements in engagement and ad performance metrics

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The Strategy

The focus was simple:

Create ads that outperform everything else in the feed.

We deployed a series of new creatives designed to:

• Capture attention immediately

• Improve engagement and watch time

• Drive more interaction at a lower cost

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The Results

Creative Performance Metrics

From the campaign data:

• Top-performing CTR: 10% – 12%

• (Typical benchmark: ~1%–3%)

• Strong engagement across multiple creatives

• Consistent performance lift compared to prior content

 

Even when factoring in all creatives:

• The overall average remained solid

• Top performers significantly outperformed industry norms

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What Stands Out

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1. Elite CTR Performance

A 10–12% click-through rate is exceptionally high and indicates:

• Strong hook execution

• Immediate audience resonance

• Scroll-stopping creative

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2. Multiple High Performers

This wasn’t dependent on a single ad:

• Several creatives performed at a high level

• Top performers drove the majority of engagement

• The system consistently produced strong results

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3. Real Business Impact

Even without direct attribution tracking:

• Sales increased during the campaign period

• The client reported some of their best months

This reinforces a key principle:

Strong creative drives attention—and attention drives demand.

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The Takeaway

Most ads don’t fail because of targeting—they fail because they’re ignored.

This campaign succeeded because:

• The creative captured attention immediately

• The messaging connected with the audience

• Performance significantly exceeded typical benchmarks

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Want Ads That Perform Like This?

If your ads aren’t getting attention, nothing else matters.

Start with creative that actually works

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